Google has launched a bilingual election portal ahead of Indian elections, to offer updates on campaigns, news and information related to various political parties and polls across states.
The portal will help the voters understand the electoral process, get access to all the news related to elections and politics, along with detailed information on specific political parties. As of now, the portal lists news related to Indian National Congress, Bhartiya Janta Party, Bahujan Samaj Party and Aam Aadmi Party; for the upcoming assembly elections in the five states – Chattisgarh, Delhi, Madhya Pradesh, Mizoram and Rajasthan.
It covers news and videos from several publications and broadcasters, including content hosted by YouTube partners such as NDTV, Times Now, CNN IBN among others. The content on the portal is available in both Hindi and English.
In addition to this, the portal will also offer information on how to register for voting along with a section on frequently asked questions around voting and registration. “The Elections Portal will serve as a one stop destination to help voters get answers to their elections and voting-related queries to make an informed decision” wrote Chetan Krishnaswamy, head of Public Policy and Government Relations, Google India, in a post on Google India.
According to the post, over time the company plans to add more functionality to this portal, to enable users to interact and engage with the candidates and help them be a bigger part of the political process.
With increasing Internet penetration, it has been acknowledged that social media will play a major role in the upcoming election, with Twitter and Facebook already actively contributing and now Google has joined the fray. The trend has even prompted the Election Commission to release guidelines to regulate the use of social media.
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