India with more than 200 Mn Internet users is set to overtake the United States as the world’s second largest market after China – but out of the total internet population only one-third of India’s online users are women, which is quite a less share. To bridge this huge gap, Google India has recently announced a ‘Helping Women Get Online’ campaign which will be aimed at providing all information regarding basics of how to use a computer and access the Web for the first time users.
There is no doubt that Internet can play a very important role in empowering women and help them to transform their lives in the country. “Internet can help women achieve self-esteem, express their views freely, open up new opportunities and help them to gain education. Our new campaign aims to bring 50 million women online in the next one year so that they can reap the benefits too,” Says Rajan Anandan Google India MD.
As a part of campaign, Google India had also launched a website which says – “With the aim of bringing a balance in the online space and to empower women, we have taken up the task of helping 50 million additional women get online by end of 2014.”
The website will be providing useful information regarding accessing computer and internet these include – computer basics, Internet skills, how to use chat and email services. Also, the website includes video guides to highlight benefits of Internet to women.
There is also Toll free helpline number service being launched to get answers for any queries that they may have about the Internet. One can access this service by dialing 1800-41-999-77.
A mass media campaign on Internet Moms will also be organized as a part of campaign, to help women discover hwgo.com.
Google India, for this initiative has partnered with Intel, Hindustan Unilever and Axis Bank, who have committed to drive this initiative through joint outreach efforts including Internet training in their digital literacy efforts.
It also has host of other partners who are creating relevant content which would serve as an important information source for the women – these include Johnson & Johnson, Indiatimes, Healthkart, Babyoye etc. IMRB is research partner to help track the impact of the initiative on women in India for this campaign.
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