Ecommerce, News

Flipboard flips users to eCommerce

flipboardYou are reading a digital magazine and suddenly come across a new handbag. You want to purchase it. What will you do? Go on different eCommerce websites, search for the same or similar bag and then order it, right? But what if you could order it instantly from the magazine page itself?

Flipboard has now made this possible by introducing shopping catalogues on its platform as announced in its blog recently. The catalogues are in the form of magazines and can be created by any individual or company.

Using the new ‘Flip It bookmarklet’, catalogue/magazine creators can add products from virtually any retail site on the web into their magazine. When the readers flip into the magazine, most products will display a price, quickly indicating to readers that it’s a shoppable item.

The readers can then tap in to buy the product from the original web site from where it was added to the magazine. One can also mix products with articles, photos, videos and even audio from SoundCloud, creating a catalogue with a story to tell.

Initially, the Flipboard team has created 10 magazines and are collaborating with Banana Republic, Birchbox, eBay, Etsy, Fab, Levi’s and ModCloth. Also, Celebrity curators like chef Daniel Boulud (“Holiday Favorites”), designer Cynthia Rowley (“All Things Cynthia”) and publishers like InStyle, The Verge and Nylon Guys have their catalogues curated on the platform.

Flipboard is a social network information aggregator which presents the content from various websites in form of a digital magazine, also allowing a user to create his/her magazine and share it with the world. Originally designed for the iPad, the service was later launched for Android, Windows Phone and other iOS devices as well as for PC.

The magazine creation tool update was launched recently after raising USD 50 Mn thereby placing the company at a valuation of USD 800 Mn. As per the reports, since the launch in March, more than 4.5 million magazines have been created and Flipboard has received 90 million activations.

The launch of shopping catalogues also seems to be another way of bringing advertising revenue to Flipboard. However, the company will not be charging the readers or catalogue creators for creating the shopping magazines/catalogues. “It’s meant to be a starting point. By having the product look this way, it will drive more readers and more discovery of products by retailers”, said Flipboard CEO Mike McCue.

One can install or upgrade the new Flip It bookmarklet in the browser bar from here

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