eBay opens marketplace in Indonesia

blenjaeBay, which already operates a joint-ventured marketplace under the name Qoo10, with Korea’s Gmarket – has now opened another similar platform in participation with one of the largest telecommunications services company in Indonesia – Telkom. However, any details about the share percentage of either party in this new venture Blanja.com has not been revealed.

The news was first reported by TechInAsia, who also reported the possible rumor back in July.

Currently in Beta mode, Blanja offers its products under two stores : Tsel Store and Social Shop. Tsel Store sells electronic products with Telkomsel offers, while Social Shop acts as a C2C marketplace. With all the features Blanja offers, the site looks a bit cluttered and lacks the auction feature eBay offers.

Tough competition Vs the market scope

Talking about the competition, other players looking to grab the top marketplace spot in Indonesia are Kaskus, Tokopedia and  BukaLapak. One thing that might discourage vendors to associate with Blanja is the fact that a merchant is required to first obtain a business permit issued by the government before they are allowed to sell on Blanja, which isn’t required on its rival marketplaces.

Despite being a platform with strict terms and conditions for merchants, the website currently lets vendors set up shop for free and takes no cut from their transactions, which might help Blanja in getting some early registrations from vendors across the country.

Moreover, as the Indonesian eCommerce market is still in a nascent stage, we believe a company like eBay will not find it very difficult to carve out a place for itself in this market.

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According to a report, the Indonesian eCommerce market is set to double in 2013 compared to 2012 figures as mobile and online shoppers grow in number. From a valuation of USD 4 bn in 2012, the valuation of online transactions in Indonesia is believed to hit USD 8 billion this year.

To contact author, email devesh@wirefootindia.com