Music streaming service Dhingana has recently entered into a partnership with mobile operator Idea Cellular to offer a co-branded subscription service which will allow Idea users to download unlimited music without any data charges being applied.
Android smartphone and WAP feature phone users with Idea connections can now download unlimited songs, albums and playlists, in HD quality and ad free, like Dhingana Gold on iOS – while Gold on iOS charges USD 1.99, but here the users will not be charged for the data.
The downloads are encrypted in the device and subscribers can listen to them only by Dhingana’s Android app.
Dhingana has developed a carrier-class billing platform for subscription services. It is capable of deeply integrating with mobile operator’s SDP/ billing systems and has cutting edge features like metering data consumptions across multiple PLMNs, real-time co-branding with mobile operators, automatic fall-back pricing based on subscriber’s prepaid account and 1-click subscription with auto-renewals.
Launched in 2007, Dhingana is an on-demand streaming music service for Bollywood and Indian music fans across the globe. Today, it reaches millions of users globally, providing access to an extensive library of music in 42 languages licensed from global, national and regional Indian brands like T-Series, Saregama, Yash Raj, Sony Music, Tips and Universal Music.
The service is available on the web, mobile web and as an app for iPhone, iPad, BlackBerry, Android, Windows and Nokia devices.
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