Ketto Online Ventures Private Limited, a Mumbai based online crowdfunding platform, has raised angel investment of INR 77 lakhs led by Club ah! with Calcutta Angels.
Ketto is an online support network which brings individuals closer to the cause they wish to support. It aims to connect individuals and brands with fundraisers thereby enabling entrepreneurs to raise funding and increase their awareness. It also helps non-profits to raise funds for supported and listed causes by connecting them to companies and individuals alike.
Crowdfunding for supporting social causes is a relatively new concept in India. For individuals who support the causes, they receive an instant 80G receipt and for the first time, provide cash through their cash pick up service.
How it works
Ketto aims to become a supermarket for crowdfunding, helping raise funds for social causes, startup companies, creative projects, microfinance institutions and individuals.
As per the company, it is gaining traction with over 15,000 unique investors per month.
The company plans to use the raised capital to launch their new module and market the platform. Further, it will be using the money for product development, marketing and business development.
Ketto was the brainchild of Varun Sheth, Kunal Kapoor and Zaheer Adenwala and was started in October 2012. Varun is a certified Financial Risk Manager and an alumnus of Narsee Monji college. Kunal, is a versatile actor who has been seen in movies like Rang De Basanti and is also a celebrity ambassador for Save The Children etc. Zaheer has formerly been a project manager at DirectI.
CLUB ah! is an angel investor network with a total 273 angel investors, this deal was the first impact investment made by Club ah! Investors through ah! impact, the impact investing arm of the parent company ah! Ventures.
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