While shopping for home decor items – one thing that every customer wishes for is to buy the items by matching them with their room. A physical store certainly doesn’t let you do that. But this can virtually be done online.
Art Feurig, an online marketplace offering home decor items, has conceptualized and built an online platform that allows users to match paintings in a virtual room before they go ahead and buy them. “An ‘Art Feurig’ is someone who is an art enthusiast. That’s what we are and that’s what we want our country to become” said Manpreet, co-founder at Art Feurig.
Under its Virtual Check it out concept – which currently is available only for Art Paintings – users can virtually see how the painting will look like along with their home interiors and choose the design and the size of the wallpaper. A similar feature will be rolled out by the company for the other products available on the portal.
On the other hand, Art Feurig also works as a revenue platform for artists across India. With, India overflowing with artistic talent many artists find it difficult to make ends meet. Art Feurig, with its marketplace model, acts as a platform where young and struggling artists can sell their products and monetize from the art they know. It offers products ranging from paintings, vases, silver-plated platters, lamps, name-plates and other exclusive, selectively chosen products.
In a significantly short span of a week – the portal claims to have received around two and a half thousand visits with around half of them being unique visitors. “Our plan to launch our website before Diwali has certainly paid off with almost 65% of sale coming during the same.” claims the Art Feurig team. “On our website, we have got traffic from more than 10 countries apart from India.”
Bootstrapped by its two founders, Anshul and Manpreet, Art Feurig works on a Dropship model and monetizes by taking small commission cuts from artists on every sale.
Home Décor market in India offers a significant scope for new and existing players to run their business. As per reports, the industry which stood at $13 billion in 2010 will touch $20 billion in 2015 – with customers shifting from the old ways of shopping to trying new formats and designs and the eCommerce market has been a beneficiary of this action.
But last couple of years have witnessed the entry of a number of online players in this sector – trying to offer the best of their services to acquire the market. Other than focused home decor startups like Mebelkart, UrbanLadder, several major online retailers like Jabong, Yebhi, Homeshop18 and Snapdeal also run focused Home decor categories on their platforms, making the competition more fierce.
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