Apple acquires Israeli 3D sensing company Primesense for USD 345 Mn: Reports

PS_twit_logoApple has reportedly acquired Tel Aviv based 3D sensor technology company PrimeSense for USD 345 Mn. The reports of a possible acquisition had appeared in July this year, but as per the new reports, a few legal issues with the Primesense’s developer partners had delayed the deal.

“PrimeSense is the leading 3D technology in the market. We are focused on building a prosperous company while bringing 3D sensing and Natural Interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or re-cycled rumors.” said the official press statement by Primesense.

Previously in July Calcalist had reported that a deal valued between USD 280 Mn and USD 300 Mn was about to close, but it finally closed at USD 345 Mn. The reports even say that there were several other suitors including, Samsung and Sony.

PrimeSense is a natural interaction and 3D sensing company, it enables devices to “see” environments and allow natural interaction between people and devices in a simple and intuitive way. It offers solutions for consumer and commercial markets including: home computing, interactive entertainment, consumer electronics, and more. Primesense had also developed the Kinect 3D system for Microsoft.

Apple is working on such 3D technology for some time now; it even has its own patents on similar 3D technology and has been working on its own gesture-controlled OS. And if Apple has to add 3D to its iPhones and iPads, then apart from 3D sensor, it will also be requiring technology to enable the device to understand and apply gestures properly, which Primesense is working on, thus completes the purpose of the deal.

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Click here to know more about Primesense’s Technology.

Primesense was launched in 2005, and it had raised USD 85 Mn from Canaan Partners Global, Gemini Israel and Genesis Partners. Primesense is the second Israeli acquisition for Apple previously it had acquired flash storage chip maker Anobit in January 2012.

To contact the author of this post, email pooja.sareen@wirefootindia.com

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