Amazon.com has recently partnered with US Postal Services to introduce Sunday delivery of orders being placed on the webstore from November 17th.
Amazon is the first online retailer to introduce this concept of Sunday delivery. The service will primarily be available in Los Angeles and New York metropolitan areas. In the coming time it plans to expand this service to other areas in the US including Dallas, Houston, New Orleans and Phoenix in 2014.
Speaking over this new initiative, Dave Clark, Amazon’s vice president of worldwide operations and customer service said, “We’re excited that now every day is an Amazon delivery day and we know our Prime members, who voraciously shop on Amazon, will love the additional convenience they will experience as part of this new service.”
The company is hopeful that adding Sunday delivery as an option will increase sales for the company.
The partnership will not only help Amazon in driving sales and revenue, but as pointed out by the USA Today, the new service will also act as a source of revenue for the financially struggling U.S. Postal Service.
As logistics companies like FedEx and UPS lack in Sunday deliveries, hence Amazon, which usually partners with these companies, has got into deal with US Postal Service to make Sunday deliveries.
Sucharita Mulpuru, Analyst at Forrester Research, believes that Sunday delivery is customer centric but not a profitable approach; which is what Amazon usually follows with regard to its services i.e. being more customer centric and less profit focussed.
To enhance its delivery, Amazon has been working on introducing a number of new methodologies and services, such as building a network of warehouses close to its urban centres and providing same day delivery in Los Angeles and Seattle for grocery products. The company has also introduced mini-distribution centers in Procter & Gamble plants from where it ships items directly to customers, without products being passed through the warehouses.
Additionally, it is also installing lockers in grocery, convenience and drugstore outlets from where customers can pick up their packages.
Amazon would also be starting Sunday delivery in London, using its own trucks, reports Wall Street.
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