Alibaba acquires China’s mobile app analytics firm Umeng

alibabaAlibaba, under its aggressive acquisition strategy, has recently acquired Umeng, a Beijing-based startup, as reported by TechInAsia. The deal amount remained undisclosed, however, according to few other publications, it has been estimated to be around USD 80 Mn.

The move will allow Alibaba an access to the tools and data of Umeng. Also, post acquisition, the company will continue to function independently.

Umeng, launched in 2010, currently has a team of professional alumni’s from brands like Google, Microsoft, Baidu, Sohu, Yahoo, Zynga and other internationally renowned IT companies.

The company offers enterprise-class analytics to mobile app developers in over 120,000 apps across iOS, Android, and Windows Phone platforms. The services of the platform help developers increase the size and value of app audiences and maximize monetization opportunity.

In 2011, Umeng also raised more than USD 10 Mn from Matrix Partners and Innovation Works in Series A.

As per earlier releases, Alibaba is planning to go for more acquisitions, post IPO listing. The issue is expected to value Alibaba at USD 60-100 Bn, and could raise USD 15 Bn, making it one of the world’s biggest internet IPOs. Also, recently the company’s payment service Alipay, recorded USD 5.7 Bn sales in a single day on China’s annual Nov 11 online shopping bonanza.

This year’s other acquisitions for Alibaba included social shopping service, Mogujie for USD 200 Mn and Chinese asset manager Tianhong, for USD 193 Mn. Apart from these, it also invested a significant amount in Quixey, Kanbox, ShopRunner and many more.

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