Worldwide tablet shipments grow to 47.6 Mn units, Apple maintains its top position

IDCWorldwide tablet shipments grew to 47.6 Mn units in the third quarter of 2013 (3Q13) according to International Data Corporation’s report on the global tablet vendor scene. The number represents 7% growth over the previous quarter and a 36.7% growth compared to the third quarter of 2012.

Android products shipment grew, iOS growth was stalled while Windows tablets continued to struggle to get through the customers, says the firm.

Despite of no new iPad product launches in the second or third quarter, Apple still managed to get the first position, but witnessed a quarter-over-quarter decline in shipments from 14.6 Mn in 2Q13 to 14.1 Mn in 3Q13. Year over year, iPad shipments grew less than 1%.

However, with the new iPad Air shipping on November 1st and the refreshed iPad mini with Retina display scheduled to roll out later in November, IDC expects a greater volume of shipments in the fourth quarter.

With two 7.9-inch models starting at USD 299 and USD 399, and two 9.7-inch models starting at USD 399 and USD 499, Apple is taking steps to appeal to multiple segments. But it’s worth noting that Apple wasn’t the only one to increase the price of its small-sized tablet during this product cycle, both Google and Amazon increased the price of their newest 7-inch tablets from USD 199 to USD 229 to cover the higher costs associated with high resolution screens and better processors.

Samsung managed to get the second position with shipments of about 9.7 Mn units, with 20.4% of the global market.

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Asus, which makes the Nexus 7 tablet for Google, shipped about 3.5 Mn total units during the quarter with a 7.4% of the total market share. PC powerhouse Lenovo shipped about 2.3 Mn units, and Acer shipped about 1.2 Mn units. While, vendors including Amazon, Microsoft, HP, Dell etc were responsible for over one third of the shipments in 3Q13 with total shipment of 16.8 Mn units.

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