Viber to add a monetisation model, will start selling stickers
After offering free stickers for almost 9 months to its users, messaging app Viber moving on Line’s model is now going to take its first step towards monetisation by selling stickers- large clipart style emoticons and text.
Viber is working to create its own paid content and is also licensing content from other sources such as television shows, branded characters etc.
As per the reports, Viber will soon be launching its sticker market. Though, not all of the content will be paid, but some of it will be available through in-app purchases.
Also, according to Talmon Marco, founder, Viber, there will be other paid features coming on the app.
Line introduces prepaid wallet
Japanese mobile messaging app Line, which had recently added video calling feature, has now launched prepaid wallets which will allow users to load money in their accounts which they can use to buy a variety of things including games, stickers and other virtual content.
Line web-store was launched earlier this month, it allows Line users to purchase Line paid stickers as well as in-game items for Line games.
For now the prepaid wallets will be available in Japan and will be stocked by few selected retailers. The service is expected to launch in Taiwan in the coming time.
Recently, the company also announced that its photo app, Line Camera, has exceeded 50 million downloads and is expected to add touch-up feature to the app.
To contact the author, email firstname.lastname@example.org