Snapdeal on its mission to make everything available on its site at a click of button has now made wedding shopping easy for its customers, as the eCommerce company has launched a Wedding Store on their portal.
The Wedding store has sorted the products on the basis of the events and have collections for all events like Bachelorette Party, Mehendi, Engagement, Wedding, Reception and Honeymoon.
Suppose if someone clicks on the Wedding sections, the site will display everything related to that category on the same page from clothing to accessories to make it convenient for the shoppers who are looking to shop for a particular event.
A Few of the available brands include Bluestone, Chhabra 555, Fabdeal, Lancome, Gitanjali, Carlton London, Clarks among many others
To promote the store Snapdeal is also running the special promotions sponsored by Snapdeal sellers where lucky customers will get a chance to win complete Bridal sets, free gold coins, Love Couple band rings etc. week after week.
Well must say the timing of the launch of this store seems to be decided strategically as it is perfectly aligned with the upcoming Indian wedding season.
But to point out, though the landing page gives a royal experience however on browsing further the other pages have some technical bugs which Snapdeal needs to work on, as for now it appears the wedding store is semi-cooked.
Iamwire Take: It appears that by introducing a number of categories and adding more of such add on features Snapdeal is trying to follow the Flipkart’s generalised shopping approach by targeting the niche and adding up focussed shopping ideas. Well this reminds us of Bharatmatrimony which to compete with Shaadi.com, had went community centric.
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