Networkplay, the digital division of European print and publishing company Gruner+Jahr (G+J), has recently announced the launch of BHASHA, a network of more than 40 regional websites.
It will be offering content in 40 Indian regional languages including Hindi, Marathi, Malayalam, Bengali, covering the entire Indian landscape.
“With increasing penetration of the Internet in smaller towns, BHASHA could be a game changer for a lot of advertisers. We want advertisers to advertise in local languages and carry the conversation forward with local language microsites. Sooner or later, all advertisers will realize the potential the non-urban audience holds,” said Viren Anand, Co-founder and Director – Publisher Alliance & Client Servicing.
As per the company, launch of BHASHA launch was largely triggered with the change in the Indian Internet landscape, where it is expected that the next level of growth will come from smaller towns with people preferring content in their regional language while browsing.
According to a report by IBEF in May 2013, between 2010 and 2012, the spending in rural India was more than in urban i.e. USD 68.05 Bn V/S USD 54.25 Bn. “It was keeping this in mind, that Networkplay has launched BHASHA – their regional website offering,’’ says the company.
Networkplay was incubated in 2008 by Webchutney and funded by Capital18 which later was acquired by Gruner+ Jahr (G+J), the publishing division of European media conglomerate Bertelsmann SE & Co. KGaA. The company handles about 500 campaigns in a quarter and 6 Bn impressions per month across Web, DTH and mobile, Networkplay is associated with over 700 publishers and 300 advertisers. Recently it has acquired advertising platform yoCAPTCHA
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