Google owned manufacturer Motorola wants people to design their own smartphones, for this it has launched Project Ara to create a free, open and standardized platform to let people pick and choose the components they want in their phones, announced the company in a blogpost.
“Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it,” said the company in a blogpost.
The company aims to do something similar to hardware what the Android platform has done for software i.e. create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.
The design for Project Ara consists of endoskeleton (endo) and modules, the endo is the structural frame that holds all the modules in place. A module can be anything, from a new application processor to a new display or keyboard, an extra battery, a pulse oximeter etc.
Motorola has been working on this project from last year and now has teamed up with Phonebloks, which is an open source project working on creating modular smartphone components that can be replaced easily.
Also, as per a post by Phonebloks, Motorala will not be funding it, and Phonebloks will rely on donations to hire developers and rent servers.
Motorola already has experience of selling its latest Moto X phone bespoke through its Moto Maker website, which allows customers choose colors and textures.
The company will be sending invitation to developers to start creating modules for the Ara platform and will anticipate an alpha release of the Module Developer’s Kit (MDK) sometime this winter.
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