California based mobile app search engine Quixey has raised USD 50 Mn in series C funding led by by Chinese ecommerce giant Alibaba Group. With this round, the total funding raised by Quixey has reached USD 74.2 Mn.
Quixey is called as the Search Engine for Apps, it helps people in searching mobile, desktop, web and browser apps. The capital raised by the company in this round will be used for developing Quixey’s market leading Functional Search™ technology, a concept which allows users to find apps by describing what they want to do; the capital will further be used for hiring new employees.
How it works?
While various other search engines require users to know the name of the app they are looking for, Quixey doesn’t. One just needs to describe the task and it returns a list of apps to help.
If suppose you want to find an app to “stream music online” Quixey’s proprietary system automatically gathers data from across the web, including blogs, reviews, articles, tweets etc. so as to learn what exactly each app can do and then deliver the results based on these searches.
Other investors who participated in this round included GGV Capital, and its existing investors Innovation Endeavors, TransLink Capital, US Venture Partners, Atlantic Bridge and WI Harper.
Quixey has partnered with a number of major app stores, search engines, manufacturers, carriers and web platforms to power app search globally. Few of its associated companies include Sprint, Ask.com, browser makers and OEMs. It also provides Sponsored Apps, allowing apps to target users at the point of discovery.
Quixey was founded in 2009, it initially competed with app discovery tool Chomp which was acquired by Apple last year.
To contact the author, email firstname.lastname@example.org