IBM, in order to enhance its Big Data and Analytics portfolio, has recently acquired a Dublin, Ireland based analytics software provider TheNowFactory, for an undisclosed amount. The acquisition is expected to be completed in the fourth quarter of 2013.
The move aims at adding industry-specific big data and analytics capabilities for communications service providers (CSPs), thereby connecting the two domains- network and customer (subscriber), to drive business benefits from big data.
Post acquisition, TheNowFactory team will join IBM’s big data and advanced analytics portfolio within Information Management led by Bob Picciano, General Manager. Also, IBM will get an access to the company’s network of 40 customers in 29 countries in the telecommunications industry.
Established in 2007, TheNowFactory provides CSPs various analytic solutions by which they can gain real-time insights into their customers by analyzing massive quantities of network and business data. This helps CSP’s in detecting and resolving issues in real time. In addition, it also helps them better understand how a subscriber interacts with cloud-based services, such as mobile applications.
For example, a CSP can use the software to analyze customer usage of 3G and 4G LTE data services and identify the high volume pre-paid subscribers. This can result in a targeted campaign to convert high volume pre-paid subscribers into post-paid accounts.
The other benefits of using NowFactory’s software include enhanced quality of services, Increased profits, Monetised data, Customer Experience Management, Customer Experience Analytics, Mobile Data Analytics, Networking Monitoring and many more.
In the past few years, the demand for such analytics software has been increased due to the enormous amounts of data produced by mobile devices and the strain it is putting on mobile networks to collect and process events instantly, monitor their performance, and understand the impact of customer interaction. According to a research, by 2016, the average mobile phone subscribers will use 6.5 times as much video, 10 times as much gaming data, and 8 times as much content for social media and music than they currently consume.
The deal thus makes complete sense for IBM, which is strongly supporting growth in big data and analytics as a part of its long term strategy, thereby looking forward to reach $20 billion in revenue by 2015, in this area. Recently, IBM also acquired Softlayer for USD 2 Mn, which is among the world’s largest IaaS provider, to strengthen its leadership position in cloud computing.
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