Google plans to feature people in ads – introduces ‘Shared Endorsements’

googleGoogle has recently announced its updated terms of services that outlines how it might use a user’s content in advertisements across its network. The new terms will go live on November 11, 2013. As part of the new terms, the web search giant has introduced three changes.

As per the first major change, those with a Google account, if rate or review a Google product such advertising and other commercial content, their profile and photo may appear alongside the review. The idea is to build an ecosystem of trust where one can see advice or feedback from his/her known circle of people.

“Feedback from people you know can save you time and improve results for you and your friends across all Google services, including Search, Maps, Play and in advertising,” notes Google. “For example, your friends might see that you rated an album 4 stars on the band’s Google Play page. And the +1 you gave your favorite local bakery could be included in an ad that the bakery runs through Google.”googleNexus

The recommendations is termed as Shared Endorsements. The setting will be on by default, however one can always opt out of having their profile and photo appear in promotions by visiting shared endorsement setting.

Where the functionality allows users to know about reliable services/products around them, it might allow Google to add another revenue source – from our endorsements.

Moreover, we do not count it as a unique or innovative step taken by Google as a number of other social network startups including Enabli and Dronna are already offering a similar solution. But given the Google’s dominance in the web world, we believe the company won’t have any problem in making this feature nothing but a success.

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Personally, I find this incorrect because a lot of people won’t realize that they are basically being used as unpaid spokespeople for a variety of things, and incase they do, many don’t understand know how to opt-out.

In its other two terms of service Google advises users to not to use its services while engaging in activities such as driving. It also reminds users about the importance of keeping their password confidential. The Google username and password allow access to Gmail, Google+ photos, YouTube videos and Google Contacts lists.

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