Google announces beta launch of a HTML5 creative designing tool, Google Web Designer

google-web-designer

Web designs, Ads and Animation all form a core part of the content websites. The latest technology to work on these creative elements is based upon HTML5, described by Google as “universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets”.

In the last few years, the search giant has taken a lot of initiatives in making this technology powerful yet easy to use. Its features include DoubleClick Studio Layouts which lets users create HTML5 ads in minutes, and Ready Creatives in AdWords, which creates HTML5 ads in seconds. The latest is the recently announced beta version of its web designing tool, Google Web Designer.

Unlike other professional tools available, Google aims to cater both extremes, the professional designers as well as amateur starters. However, the features seem to be more focused towards designing ad banners, though marketed as a web design and motion graphics building tool.

Google Web Designer’s Code view lets users create CSS, JavaScript, and XML files, using syntax highlighting and code autocompletion to make the code easier to write, with fewer errors. For instance, a user could do the coding on his own. However, in case one got stuck somewhere, he could always leave the CSS3 and HTML5 part to Google, to do some easier work. For Animations, there is an inbuilt suite of 3D rendering tools along with illustration features, along with the manual layering option.

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Once created, the ads can be published through any platform. One can choose from DoubleClick Studio or AdMob,(seems google is adding on an another revenue source for its ad business) or go for the Generic option to push content through any other ad network with no coding required.

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The tool is free to download and currently supports only Windows 7/ Windows 8 and Mac OS X. It also supports Internet Explorer and Firefox along with its own browser, Google Chrome.

At present, a lot of designing tools are available for professionals but targeting the beginners is an appreciable initiative by Google. The most widely used tool currently is Adobe Edge Animate which builds applications based on a foundation of HTML5, Javascript, jQuery and CSS3. These applications are compatible with iOS, Windows Phone 7 and other HTML5-compatible browsers.

So far there is no such tool, providing such advanced designing mechanisms for free and Google’s Web designer can be expected to put enough pressure on the available paid ones.

To contact author, email at meha@wirefootindia.com

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