Gaana.com, an online music streaming service has rolled out its new version 3.0, introducing a new design and features for its web platform.
The company claims that its new revamped platform is packed with a faster search engine that makes it easier to browse, discover and select favourite music from a large collection of over 2 Mn songs. Moreover it offers a responsive HTML5 design.
The new avatar also offers a tablet friendly interface with seamless integration across devices.
Focused on offering curated streams and a personalised experience to its users, Gaana has positioned itself as a one stop destination for users with varying music tastes and preferences. The service offers a wide range of music catalogue ranging from regional music to bollywood to international bands – spanning 84 languages and multiple genres.
Gaana is one of the popular online music services in India having over 5 Mn monthly active users. Backed by Times Internet, it is closely competing with other Indian platforms including Saavn and Dhingana. These three provide similar music streaming services, and hold most of the Indian online music streaming market. But which one will individually manage to acquire the larger part of the market depends on the usability and pricing that the consumer base will appreciate.
“Gaana has spearheaded the digital music revolution in India and we continue to be at the forefront of delivering a world-class, engaging, and easy-to-use service that caters to the varying music needs of our audience across the globe. Content curation and personalisation being the key to creating enthralling music experiences, we are committed to adding more such features in the coming months.” said Pawan Agarwal, Business Head, Gaana.
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