After its first attempt of rolling out BBM services for non-Blackberry users was delayed due to issues, now the Blackberry has once again resumed the roll out of its instant messaging service, BBM for Android and iOS users.
Blackberry had originally planned to launch the BBM for iOS and Android users on 21st Sept but the release was delayed due to a number of fake versions that hit the web. Almost after one month of delay now the company has finally resumed its rollout of BBM for Android and iPhone customers around the globe.
The company in a blogpost stated that about 6 Mn people signed up for information about BBM at BBM.com.
“In just seven hours, about 1 Mn Android users were using the unreleased version of BBM for Android. What you don’t know is that more than 1 Mn people have found creative ways to “side load” BBM on their iPhone. This is incredible,” says the company.
For downloading the BBM service on their mobile phones one has to follow the following steps
1) Download BBM – the easiest way is to visit BBM.com from your Android or iPhone browser*
2) Once you install the app, open it, and enter your email address to hold your spot in line
3) We will email you as soon as you reach the front of the line and can start using BBM
To make the process of rolling out service smoother, Blackberry has introduced the concept of a “simple line-up system” i.e. granting access to the app on a first-come-first-serve basis.
Users who have already signed up at BBM.com, can start using BBM immediately without waiting in line.* “If you didn’t sign up in advance, don’t worry — we are focused on moving millions of customers through the line as fast as possible,” said the company.
Within few hours of its launch around 5 Mn users have already downloaded the app.
Blackberry had first announced regarding BBM to go Multi-platform in May this year, there were rumours in September that the company may spin off BBM as a separate company.
Though BBM is popular among the Blackberry users but somehow it faces tough competition among other instant messaging apps like Whatsapp, Line, WeChat etc., due to being limited to Blackberry users. Let’s see how its roll out on the other platforms help it to make a better competitor in the race of instant messaging services.
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