Apple buys and shuts down personal assistant app Cue

apple-acquire-cueApple is said to have acquired the personal assistant app, Cue. With having no official announcement about the deal size provided by either of the companies, TechCrunch claims that it could be somewhere between USD 40-60 Mn.

Cue suddenly closed its service on Wednesday leaving a note on its website announcing that the “service is no longer available” and its premium service users registered through iPhone can request to get a refund through iTunes. With its announcement of the shutdown, the startup didn’t make it clear what forced it to do so.

Formerly known as Greplin which was more of a mobile search application, the company changed the name to Cue last year. Cue acts as a personal assistant application by surfacing content from social networks like LinkedIn, Gmail, Dropbox and other user accounts. Few of its interesting features include the ability to enhance calendar by automatically connecting to related emails, messages etc; change/cancel reservations and see contacts’ latest posts on Facebook and Twitter alongside their names.

The company was founded by entrepreneurs Daniel Gross and Robby Walker.

With both the companies trying to keep the motto behind this acquisition a secret, some have speculated that Apple might debut the product in iOS 7 and provide the users with automatic feed updates in their notification centre. Moreover, Cue’s features might also fit into Siri to make it more intelligent.

Other recent Apple acquisitions include Swedish mobile data startup HopStop, AlgoTrim, and Embark.

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