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Amazon plans to develop educational apps with acquisition of Ten Marks

amazon-tenmarks-featureIn a  move to develop educational content and applications for the students and teachers, tech giant Amazon has recently announced its plans to acquire California based math startup TenMarks.

However financial terms of the deal have been left undisclosed but as per the company the acquisition is expected to complete by the 4th Quarter of 2013.

TenMarks offers personalized online math instructions for K-12 students with personalized online math instruction and practice in a clear, manageable format with helpful hints, video lessons, and real-time results.

It focuses on helping teachers to maximize effectiveness in the classroom. It works on a freemium model where teachers can register and access its service for free and then opt in for paid premium features if they want to.

According to Dave Limp, Vice President, Amazon Kindle, Ten Marks is being used by tens of thousands of schools, and Amazon engages with millions of students around the world through its Kindle ecosystem, together both the companies intend to develop rich educational content and applications, across multiple platforms.

The company till now raised USD 3 Mn in investments from investors like Catamount Ventures, Birchmere Ventures etc. Its service is being used by students in over 25,000 schools and 7,000 districts throughout the United States.

Iamwire Take: The acquisition simply appears to be a part of company’s efforts in bringing Kindles into as many hands as possible, and this one is targeted towards the teachers and students. Though this is not the first e-learning company that it has acquired, as in 2012 it has also brought in TeachStreet. The company also has a service called Whispercast, which helps organisations to manage Kindles and distributes Kindle content, which can be used by schools as well as by students.

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