In order to meet the growing demand of office supplies and stationery products especially in the corporate sector, Zuri Group Global, known for its chain of luxury hotels and resorts, has recently announced its foray into the ecommerce segment with Zoffio.com.
The company started its operations in May, 2013 and is currently operating from Bangalore and Delhi. The site provides a one stop destination for all types of office supplies ranging from paper products to office machines and from pantry products to digital products. It also specializes in customized stationery for companies.
Zoffio.com is currently associated with brands such as Deli, Generic, Omega, solo, 3M, Camel, Camalin and many more.
Exclusively for corporates and SME’s, Zoffio offers Cheque on Delivery and Credit facility with prior approval of Zoffio’s team. However, a minimum order of INR 2500 and INR 3000 respectively is required to process the request. Also, the Credit facility is currently only for organizations based in Bengaluru for a period of 7/14/30 days.
Apart from regular payment options such as the COD/ Net Banking/Credit cards/Debit cards, the site also offers Online Fund Transfer/NEFT/RTGS facility. Free shipping is available for purchases above INR 500 and an amount of INR 60 is charged for purchases below that.
As per Abhishek Kamani, CEO & Founder of Zoffio.com, the office supplies industry is highly unorganized, wherein Zoffio.com can play a crucial role in bringing the best quality products at very competitive prices delivered with unmatched service levels across the country.
As a part of its marketing strategy, apart from using digital media, Zoffio.com has also launched Hoarding and Radio campaigns only in Bangalore to gain attraction. In next few months, the teams plans to go for a TV commercial too.
As per the team, within 4 months of its launch, the company has received a positive response from both corporate and individual customers. The traction so far has been 4000 users a day with a conversion rate of around 3%. Uptill now, the Zuri group has already infused $4 Mn into the venture and in the coming 2-3 years, the group will be further investing $20-25 Mn into Zoffio.com.
By 2017, Zoffio.com aims at expanding to major cities such as Mumbai, Chennai, Kolkata, Hyderabad, Cochin, Goa, Chandigarh, Indore, Lucknow, Jaipur, Bhubaneswar, Ahmedabad and Punjab. The company is also planning to launch COD services Pan India shortly.
Other players operating exclusively in this vertical include OfficeYes, Kobster, etc.
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