Twitter launched it’s #music app soon after acquiring the software company, ‘We are hunted’ in April this year. Depending on the volume of tweets and mentions of particular songs & artists on Twitter, the app detected and surfaced the most popular tracks and emerging artists. But even five months after its release it hasn’t been able to make the noise it wanted to. The company recently decided to try again and launched the app on Spotify on Thursday.
Twitter #music initially gained some attention as it analyzed popular music based on the volume of tweets on Twitter and made a playlist where users can easily connect with the artist online. It also allowed the users to tweet songs directly from the app. But all the limelight died out in less than a month after it’s launch due to other available competitive popular music services. But with the launch of #music on Spotify, Twitter is on it’s way to steer this around.
Spotify version, like the existing #music’s web-app classifies the music by genre as well as by the new music released by Superstars, Popular, Emerging and Unearthed (Newly found hidden talent) artists categories.
Unlike the current version of the app, the users can now listen to entire songs instead of just snippets. This is because the twitter app is accessible from Spotify Desktop even if a person doesn’t have a premium account on Spotify. This will attract the paying and non-paying subscribers of Spotify on Twitter alike. An added advantage of this integration is that listening to songs and adding playlists is going to be much faster now for the #music app users.
Another new feature is the ‘+ add as playlist button’, it instantly exports the desired music as a playlist that the user could save permanently. It will come in pretty handy for creating playlists on the go.
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