Social News curation website raises USD 2 Mn, a Swiss based online news curation platform has raised another $2 million, the company announced in a blog post.

As per techcrunch, the investors involved in this round include Debioinvestment, Polytech Ventures, along with existing investors/shareholders, including Kima Ventures and various European angels, as well as co-founder Edouard Lambelet. With this, its parent company Smallrivers has raised over $7 million till date.

Speaking on the occassion Edouard Lambelet and Iskander Pols, co-founders said “We are excited to announce that we have closed a new round of funding for $2 million..We look forward to sharing some exciting next steps in the evolution of and content curation in the coming weeks.” is an online platform which lets users to create their own newspaper like webpages by curating content and organizing links they find on social networks like Twitter, Facebook and Google+. One can also add content from YouTube and other web-pages/blogs available online. The platform’s intelligent search engine also presents its users with a related, recommended content that they can use to manage their web pages. The company claims to attract over 3.7 monthly users, who curate over 50 million articles in 7 languages daily.

The service works on a freemium model, with only a basic publishing feature for free. The premium service offers a custom domain name, ability to edit CSS of your publication, run ads and send email newsletters.

According to the company, in 2013 it will focus on branding, collaboration and engagement features, to help marketers and small business owners increase the net gain from their curation efforts, and moreover help content curators to build their online newspapers more easily/effectively with its additional capabilities to discover and filter content.

Related Read:  #Marketwire - Snapdeal Shifts Away from Purely Marketplace Model; India to Hit 500M Internet Users by 2020 & More isnt the only social newspaper available in the market. Other platforms working close to it include and Rebelmouse who earlier raised $2.6 million and $10 million this year respectively. Flipboard, which calls itself as a ‘social magazine’ also works in the same niche.

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