Gigya, a California based Social engagement service had announced on Thursday that the company has raised $25 million in funding. This latest round of financing was lead by Greenspring Associates, with support from DAG Ventures, Mayfield Fund, Advance Publications and Benchmark Capital.
Including this figure, the company has reached to a total funding amount of $69.8 million since its inception in 2006.
According to the company, the new capital will be used to expand its overall sales and marketing teams plus in the development of the product and its capabilities.
Gigya is focused towards helping brands analyse consumer social data, with its social media capabilities.enables businesses to link their social profiles with their websites by offering plugin softwares, thus enabling public engagement in the form of comments, ratings, reviews etc.
The technology that Gigya offers is being used by around 700 businesses, including well known brands like Wal-Mart, DirectTV, ABC and Adidas and more.
The startup, earlier in May this year, also hired its new CFO, Paul Farmer, to help expand the company and grow its business. With having 30 years of career, Paul has also managed four initial public offerings.
With several tech startups coming up with different engagement tools using social networks as a medium – it would not be wrong to say that “Social” is here to stay. Other startups which have recently raised funding and are working under social media framework include Hearsay Social, Hootsuite, Engagor, Airwoot, Graphdive and more.
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