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Social analytics startup Unmetric secures $5.5 Million in Series B Funding

unmatricUnmetric, a social benchmarking company, announced that it received $5.5 Million in series B funding yesterday. The round was led by a new investor JAFCO Asia, along with the participation of its existing investor Nexus Venture Partners.

The company provides social network analytics and competitive intelligence to other companies, so that they could understand, target and reach their customers better. Its clients include big names like Subway, Toyota, Cisco, Chevrolet, GroupM among others. Also, the company claims to have social media content information for over 10,000 brands across 30 sectors globally.

The funding raised is going to be used to expand the company’s business and to assist Fortune 500 companies to understand their competitor’s position and reach across social media platforms, namely Facebook, Twitter, Pinterest, Youtube and LinkedIn. Unmetric will also continue to further develop its technology platform and use the funds to increase the number of social media channels supported by it.

The services offered by Unmetric include campaign intelligence, content analysis, sector benchmarks i.e. how a company ranks against its competition. Unmetric’s algorithms filter and analyze every word and phrase on social media to identify trending topics and allow brands to capitalize on relevant conversations. For example tracking # tags on Twitter to find out the virality of a particular brand on Twitter. Unmetric even did a report on Social Media usage by Indian Banks.

“After reviewing a number of these services, it is clear to us that Unmetric has built a solid leadership position and has the multi-dimensional team and technology to become the premier player in the next era of social media platform businesses” said Murli Ravi from JAFCO Asia. “What Buddy Media did for publishing and Radian6 did for listening, Unmetric does for a new vertical of social media analytics: competitive intelligence” he added.

Headquartered in New York City, Unmetric also raised $3.2 million in Series A in April 2012. With this investment JAFCO partner Murli Ravi will join Unmetric’s board.

JAFCO Asia is a leading brand in the venture capital industry in the Asia Pacific region. Established in 1990, it currently has more than US$750 million funds under management. Till date, it has invested in more than 440 companies in 13 countries and has had more than 330 exits of which more than 100 have gone public on various exchanges.

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