Similar Group, the makers of online web measurement tool, SimilarWeb has now pocketed yet another USD 3.5 mn as per these reports. The investment round was led by angel investor Lord David Alliance, chairman of N Brown Group Inc., along with existing investors, Moshe Lichtman and Docor International. The company to date has raised a total of $7 Mn funding.
Similar Web, which went live earlier this year, basically provides insights to help companies benchmark performance against their competitors and find new ways to increase their web traffic. With a network of over “tens of millions” end users, the platform lies much ahead in comparison with platforms like Alexa, comScore and Compete, as said by Or Offer, CEO SimilarWeb.
As compared to Alexa which is used mainly by the marketers, Similar Web is more end user oriented. In case someone is looking for a property, he/she can easily approach Similar Web to know the rankings of the sites to refer. The site offers a simple and easy to access user interface, providing a lot of information just on a click.
Now, how it works? A user can just log on to the website, and type in the domain name of the website. The page will display category ranks, traffic from various sources, similar referring sites and much more.
With the help of widgets available on site, the users can also compare the web traffic of up to three websites, for side-by-side comparison, by weekly audience reach over the last three months.
The group along with raising funds has also launched its paid version, SimilarWeb Pro, available for $99 per month. It will provide more in-depth analytics on competitors web traffic, with add on features such as analyzing the competitors most popular pages, display advertising insights, traffic breakdown from social media, referrals, keyword search and many others. The platform will thus help in making the users learn tactics, behind their competitors marketing campaigns as well as their on-site performance.
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