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Qraved, a newly launched social dining platform raises funding

Qraved1Qraved, a ten days old Indonesian based social dining platform has raised an undisclosed amount of seed round led by Rebright Partners in accordance with other investment from 500 Startups, and Skype co-founder Toivo Annus, reports Tech in Asia.

Launched in last week of August, Qraved is currently running in its Beta version. It works as a “smast, social dining directory” for foodies to find and discover eat out places over its  web application. One can also check out the menu of a specific restaurant – which makes it a bit like Zomato. Other platform working close to Qraved are FourSquare and Singapore based Burrple.

The portal tracks a user’s food preferences and keep a note of where he/she usually eats – with its social network integration tools. It also suggests if anyone else in that the user is friends with has eaten at the selected restaurant. One can sign up on Qraved using his/her Facebook account.

The platform doesn’t seem to be a very innovative idea in itself – as the services it offers are already present in the online restaurant booking space.  Moreover, it doesn’t differ much about its monetization strategy as its founder, Adrian Li told TechinAsia that the platform will monetize by charging a monthly premium fees from restaurants it showcases on Qraved – we wonder what aroused its investors’ interest in Qraved at such an early stage.

Qraved’s founder Adrian Li earlier worked on Airizu a Rocket Internet backed startup – which was later (in 2012) shut down by the Rocket Internet group. During his entrepreneurial journey he also co-founded OfficeFab – an Indonesian based ecommerce platform for office supplies and Idapted – a China based on-demand one-on-one language instruction platform which he successfully exited from in 2010.

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