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Networkplay acquires advertising platform yoCAPTCHA

Networkplay-Yo-captchaNetworkplay, the digital division of European print and publishing company Gruner+Jahr (G+J), a Bertelsmann division, has recently acquired advertising platform yoCAPTCHA, for an undisclosed amount of funds.

As a part of the deal, yoCAPTCHA co-founders Ankit Gupta and Dhruv Sogani will be joining the board of Networkplay. Dhruv will head Business Development at Networkplay, whereas Ankit will be joining as Head of Technology.

Ampreet Singh, CEO, Networkplay, over the acquisition said, “Getting yoCAPTCHA on board only reinforces our commitment to becoming a firm that offers a wide array of the finest products powered by the best of technology to the industry. With brands turning to more engaging and innovative digital solutions, this addition is going to solidify the intent to be a technology hub to fulfill this need.”

Launched in 2011 by Innovese Technologies, yoCAPTCHA is India’s first CAPTCHA advertising platform, it transforms difficult-to-read CAPTCHAs into engaging ad units. Ever since its launch, it has worked with over 100 publishers & served over a billion CAPTCHA impressions.

Networkplay was incubated in 2008 by Webchutney and funded by Capital18 which later was acquired by Gruner+ Jahr (G+J), the publishing division of European media conglomerate Bertelsmann SE & Co. KGaA.

As per the company, Networkplay handles about 500 campaigns in a quarter and 6 billion impressions per month across Web, DTH and mobile, Networkplay is associated with over 700 publishers and 300 advertisers.

Last year it had also acquired mobile ad network company Seventynine.

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