Hybrid retailer, edabba to raise INR 4.5 crore from CCube Angels

EdabbaSingapore based angel investing group, CCube Angels is soon going to invest INR 4.5 crore in Delhi based hybrid e-retail startup edabba for a minority stake in the company.

Edabba has last year raised USD 1 mn from a consortium of Incubators in its first round of funding.

Launched in 2011, edabba is working on a brick and click model, that focuses on making e-commerce “inclusive” by setting up physical contact points in established local stores. Customers can buy from these edabba kiosks and with an option of home delivery.

It has collaborated with local shops in its target markets as well as with back-end technology platform and supply chain.

“The team at edabba represents a push-based differentiated model of e-commerce, which is particularly well-suited for an emerging and fast-growing online market like India,” said Atim Kabra, founder of CCube.

As per reports, the latest round of funding will be used by edabba for expanding its contact centres to over 1,000 in the next six months.

CCube Angels invests up to INR 10 crore in a company, few other Indian startups backed by it include Reasoning Global eApplications, Simbus Technologies, Applied Mobile Technologies and Myadcorner.com.

To contact the author, email pooja.sareen@wirefootindia.com

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