Hike deals with Airtel – offers zero data charges for three months, updates Android app

hike-airtelInstant messaging app, Hike, has recently got into agreement with Airtel for Zero data charges being applied for using the app by Airtel customers for three months. The terms of the deal have been left undisclosed.

Airtel’s all new and the existing customers will be able to use Hike for free for a period of three months. For new users the offer will remain for three months from the time of downloading the app whereas for the existing customers the offer period will be marked from September 1.

Recently, Airtel had also launched a virtual ‘Re 1 Entertainment Store’ which allows customers to download a host of services including music, games, videos and photos – all for just Re 1.

Alongside the deal, Hike has also updated its Android app just two days back by bringing changes in the UI.  The app has flattened the entire experience, with no drawers, no hidden UI to make things easier to reach and actions quicker to complete.

The chat screens are also being re-designed, also a new dedicated button for stickers has been added for quick access.

To add on, it has also updated the way profiles appear on the app. “The biggest feedback we received was “Hey hike team, the profile pictures are way too small!”. So we did what we do best, go back to the drawing board and design a whole new profile. Your profile and your friends profiles are now star studded with beautiful high resolution pictures,” stated the blogpost by Hike.

Earlier in June, Hike had introduced various other new features to the app which included stickers, walkie-talkie,  last seen and ability to message friends when they’re offline.

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It competes with other messaging apps like Whatsapp, which recently crossed 300mn users globally and 20mn in India; Chinese internet Giant Tencent’s instant messaging app WeChat  and Japanese app Line.

Hike was launched by Kavin Bharti mittal, the son of Telecom Giant Sunil Bharti Mittal in December last year. In April 2013 it had raised $7 million from Bharti Softbank (BSB) in funding.

To contact the author, email pooja.sareen@wirefootindia.com

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