Groupon acquires SideTour, an online marketplace for experiences

Groupon-sidetourJust after acquiring Spain based last minute hotel booking app Blink, Groupon now has acquired SideTours, a New York based marketplace that helps people discover, book and host great local activities.

The terms of the deal have been left undisclosed for now.

“The addition of SideTour’s curated local experiences furthers our vision of Groupon as the go-to place for consumers to find just about anything, anywhere, anytime,” said Greg Rudin, General Manager, GrouponLive. “By offering these highly personalized activities, tours and memorable things to do through Groupon, we can deliver even more fun ways for our customers to explore and discover the best local experiences,” he added.

Founded in 2011, SideTour handpicks a selection of unique, hosted events that connect customers with qualified experts who help them discover more about their cities and the things they’re passionate about. It currently offers more than 500 public and private events with more than 400 hosts using the platform which include chefs, artists, Olympic medalists, casting directors and sommeliers.

SideTour will continue to operate as a separate entity for some time, and Groupon will distribute their events to its 43 million active customers through email, web and mobile channels.

Vipin Goyal, CEO, SideTour, said that the acquisition will help them to showcase its events to a huge audience with a demonstrated appetite for great local experiences and this will also help them extend their ability to find compelling and unique local experts and a platform to reach even more customers.

SideTour currently operates in four cities including Chicago, New York, Philadelphia, Washington D.C.and has plans to expand to additional markets in the next few months.

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SideTour was also among the graduates of the TechStars accelerator program and had raised USD 4 million in funding so far.

 To contact the author, email pooja.sareen@wirefootindia.com

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