Graphdive, a California based social data analytics firm raises $2 Mn in Series A

GraphdiveGraphDive, a CA, USA based data analytics platform has recently raised $2 Mn in Series A funding, reports TechCrunch. The investment round was led by Start Capital, a global seed and early stage investment company in social media and consumer internet sector and angel investors including Pejman Nozad, Ullas Naik, and Naguib Sawiris.

GraphDive, a 2011 startup, provides online businesses an instantly integrated social data from platforms such as Facebook to deliver actionable insights into their users’ top interests and key demographic data- Age, Education, Income + Relationship status. The firm allows its clients to personalize their offerings, drive more targeted marketing campaigns and acquire new users at a lower cost.

With the raised funding, the firm plans to add new platforms, such as Twitter and Google+, along with introducing the services in some other languages.

At present, the company offers its clients such as Walmart, appszoom, Lyft, etc. three solutions viz, Segmentation of users based on their inferred demographics + interests, Personalize recommendations for each user and new user acquisition similar to current customers. Also, one can sign up and can use the system to give the inferences about himself and check how accurate the analysis is.

As per Seyedin-Noor, the Co-founder and CEO of GraphDive, the company has seen 10x growth in terms of daily API usage in the past three months.

Previously, backed by investors such as Crosslink Capital (Pandora, Omniture), Correlation Ventures, and a team of stellar angels (investors in DropBox), the firm has also raised $1 Mn in convertible notes in 2012 and an undisclosed seed funding in 2011.

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