Recently, the Internet giant Google has come together with the world’s leading food and beverage company, Nestle to name its latest version Android 4.4 for Mobile OS, as ‘AndroidKitKat’, after its popular chocolate and wafer confectionery, Kitkat. Nestle also confirmed the news on Twitter along with a video on YouTube. As per the reports, the deal does not involve any exchange of money between the companies.
The move came in just 3 months after the Google crossing a figure of 900 Mn Android activations, along with 48 billion app installations to date, getting nearby to Apple’s latest 50 million installations. The revenue per user also shoot up 2.5 times as compared to previous year.
Also, in a recent Twitter post, Android Chief Sundar Pichai, has claimed to have over 1 billion Android activations.
The new version is tag lined as “It’s our goal with Android KitKat to make an amazing Android experience available for everybody”, thereby hinting towards wider acceptance of Android’s new version. Also, Google has put in a large statue of Android Kitkat at its headquarters, as spotted by Pichai.
Since its adoption of sweet themes for Android in 2009, each Android version is named after a dessert continuing in an alphabetical order, viz. Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich except the last launched Jelly Bean version.
The most technology commentators have expected the latest version to be named as ‘Android Key Lime Pie. However, as per Marc Vanlerberghe, Director of Android Marketing, as the Kitkat has been a favourite among the team since the early days of Android, the team could not think of a better name for new Android release.
As far as Nestlé is concerned, the company’s branding partnership with Google is the company’s latest move in its ambition to leverage digital technology and online content to get closer to its consumers to better understand and cater to their preferences.
To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.
The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play store. A small number of Android robot-shaped KitKat bars will also be offered as prizes in selected markets.
The Android 4.4 Kit Kat system is expected to launch in October, with the software currently running on more than 750 million smartphones and tablets throughout the world.
Earlier this year, Nestlé acquired the Petfinder, a website which provides an online database, which links prospective adopters with adoptable pets in the United States. Also, The company launched Kit Kat multi-packs with QR codes and an iPhone application ‘Milo Match-Up’.
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