Flipkart launches its comprehensive Android application

flipkart-2Flipkart, finally getting rid of its older HTML5 website, recently launched its first native android app.

This move by the market leader surely highlights the need for a stronger presence on mobile as Flipkart users have been waiting long for its release.

Flipkart did have an Android, iOS and Windows 8 app but just for ebooks. The other major online shopping stores like eBay, Snapdeal and Yebhi already have their mobile shopping apps up and running.

The Flipkart app catalogues all the products from the central database, synchronous with their webstore and also carries a similar look and feel for Flipkart customers to start shopping on their mobiles as well.

The app launch is getting a good response with current rating 4.0 on the app store and 3000+ downloads at the time of writing this post, some users are praising its smooth navigation and some do hope for a better UI.

One can easily access the app through their existing Flipkart account or through Facebook and Google login. Buyers can navigate through different departments to find products and search for products, categories or brands using text, voice or barcode.

flipkart-screen

The links of interesting products can be shared with friends through sms, email, social networking etc. Even while shopping offline, a consumer can compare prices and can get easy access to the products that have already been viewed.

Earlier Flipkart also launched its own payment gateway PayZippy and recently has started with a funny marketing campaign taken inspiration from Newshour.

Surely with USD 200 Mn more in pocket, Flipkart is experimenting ways to spend it, it has raised around USD 381 mn in total as of now in up to Series E funding rounds.

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The Flipkart app will be available for free at Google play store.

To contact author, email at meha@wirefootindia.com

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