Fab.com expands to Asia Pacific by launching in Australia

fab-2New York based online retailer, Fab.com has recently expanded its operations in the Asia Pacific market after launching its operation in Australia, which is the 30th country where Fab has launched its operations.

Although, Fab gets only 1% of traffic from Australia. But in a survey conducted by Fab, more people responded to extent shipping in Australia. This could be a reason to choose Australia as the first destination for commerce operation in Asia Pacific.

News comes in just after it had raised USD 10 million in funding from Singtel, and company had stated to provide Fab a platform to extend itself in Asia Pacific countries including Thailand, Philippines, Singapore and Australia as part of partnership.

Fab is also expected to launch its operations in India. It had raised funding from Times Internet in December last year and had stated that Fab will be working with Times Internet to explore and execute its India market strategy in the coming years.

Fab.com has also acquired a Pune based technology company True Sparrows.

Previously Fab was in news after it changed its strategy of sending signature flash sales emails and decided to opt for a more personalized approach through Pinterest so as to provide users with a more “personalized Fab experience” by following product categories.

Last month it had launched The Fab Smile Guarantee, as a part of which it promised to provide free returns, free shipping and price matching to its customers.

Fab.com, an everyday design company founded by Jason Goldberg, added about a million users within 5 months of its start. It had sold over 7 million products and receives 6 million unique visitors per month as of April 2013.

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