Delhi based coupon aggregation platform, Zoutons has raised INR 2 million in seed funding from online affiliate marketing company 3.14 Digital, which has also incubated the company.
The funds which were raised one month back will be used by the company to enhance it’s technology said founder Nishit Kumar, Zoutons.
Zoutons was launched two months back, it helps online shoppers and deal hunters to locate latest coupons and offers from a vast pool of online retailers, brands etc. It provides coupons and deals from around 1000 companies like Jabong, Myntra, Snapdeal, etc
Though there are a number of couponing websites available, over the key differentiator, the website has categorised deals under various sections such as categories, stores, brands, etc.
The company has tied up with around 6-7 ad networks, and gets 10-15% of share on every transaction being made through its platform.
Currently it is working with a team of 6 including the founder.
It competes with other couponing platforms like Competes with other coupon platforms like Couponation, Couponhut, mycouponcodesindia and recently, UK-based Cashkaro and Flipit has also expanded to India.
Recent funding in this segment includes Cashkaro raising USD 750,000 in seed funding from UK based group of angel investors.
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