Cinemacraft, a media monetization platform based out of Tokyo and Singapore, recently raised USD 1.5 Mn from investors NTT DoCoMo, Turner Broadcasting’s Media Camp and 500 Startups. The other terms and details of the deal remain undisclosed.
The company plans to use the raised funds to improve its platform, expand its core team and deploy Videogram for more clients in US, India and around the globe.
An initiative of tech entrepreneur, Sandeep Casi, Cinemacraft is a developer of an innovative and its flagship product Videogram. Founded in 2012, the startup was also a part of 500 Startups accelerator program and Turner Media Camp.
Videogram is basically a pictorial summary of video, wherein the video is automatically analyzed and packed in a visually pleasing form. This allows video to be browsed and discovered with the same simplicity as photos. It uses a proprietary algorithm that takes into account variables including motion, light, color, histogram, and duration.
Going a bit technical, the Videogram presentation layer is 100% HTML5 which guarantees a consistent and responsive experience for all platforms and makes integration in 3rd party products vastly easier.
This provides consumers not only with a quick overview of the video at a glance but also allows them to stream from a visually interesting point rather than the whole video. They can easily share, like or comment on clip (and sub-clip) of the video, thereby driving higher virality on the content. The targeted sharing, thus, entices the social graph to click on the shared Videogram and drives traffic from the social networking site back to the publisher’s destination site.
With Videogram, any frame within the content can be replaced with a rich native ad unit which are are strategically replaced, and do not disrupt the consumer experience. As these rich media ads are within the video and are a completely new and immersive ad unit, the CPM is much higher than traditional impression or banner advertisements, thereby driving a higher revenue growth for the company.
Till date, the company has received a total of USD 2.49Mn in different rounds of funding. Its clients include Fox Pictures, Sony Pictures, Capitol Records and other music labels.
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