Blackberry is all set to unleash its BBM on rival devices using iOS and Android this weekend. Android users however will get it first on Saturday, September 21, followed by the iOS launch next day.
The move will not only allow users to swap instant messages with other BBM users and grow their friend circle, but will also help the company to increase its app’s user base by a significant number.
“With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile instant messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers.” said Andrew Bocking, Executive Vice President for BBM at BlackBerry.
This cross-platform versions of BlackBerry’s BBM will include features such as delivery, read and typing notifications. It will also allow file/image sharing and group chat for upto 30 people. But if you are expecting its BBM channels feature, you might need to wait for some time. BBM channels feature is a social networking feature within BBM that extends the sharing experience beyond one’s friend circle and allow people to connect to public groups. Video and voice calling feature will also be rolled out later this year.
The app will only be made available for Android 4.0 and up and iOS 6 and iOS 7.
Moreover, when already more than 10 billion messages gets exchanged every day, among its 60+ million users, the move to transform itself from a ‘Blackberry-only’ to a ‘cross-platform messaging’ app might raise serious market concerns for other existing messaging services like WhatsApp and WeChat.
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