Alibaba group launches its ecommerce marketplace Taobao in Singapore

taobao-logoEcomemrce giant Alibaba has recently launched its online marketplace Taobao in Singapore, in a move to expand into Southeast Asian market.

According to another publication, a dedicated hotline for Singapore residents has been set up and the portal will soon add a dual-language registration, supporting both Chinese and English.

Speaking at the launch, Daphne Lee, Taobao International Business’ director said “ Our focus is to continue helping local consumers find new products and services that fit in with their lifestyle and making their shopping experience much more convenient.”

Launched in 2003, Taobao Marketplace works on a C2C model like ebay – which is also one of the biggest competitor of Taobao – and allow consumers to directly buy from a wide range of sellers such as retailers, wholesalers, and other individuals.

With having over 800 million product listings the platform holds more than 500 million registered users across the world, Taobao is the largest consumer to consumer ecommerce platform in China. It earlier entered into Hong Kong and Taiwan – in an effort to go global. The company has over 280,000 registered users in China.

Alibaba, which also operates several business-to-business ecommerce sites, is on a roll to expand its services – by strengthening the reach of its already existing businesses like Taobao or perhaps, by adding a few more under the brand name Alibaba. The group is also looking to go for an IPO.

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