Instant messaging app, Whatsapp which had previously reported to cross 200 million users globally has now announced that the app has 300 mn active users which includes more than 20 million active users each in Germany, Mexico, India and Spain, as reported by AllthingsD.
The app has also rolled out a push-to-talk voice messaging feature for iPhone, BlackBerry, Android OS, Windows Phone and Nokia.
The new feature will allow users to press and hold the microphone on their keyboard to send a voice message, just like using a walkie-talkie and if the user doesn’t want to send the message they can swipe to the left and the recording gets deleted. This feature is similar to WeChat’s & Line’s voice messaging feature.
There is no time limit over the duration of the voice message and also the volume of the voice message will automatically switch from speaker to soft when phone will be held next to the ear.
As an add on, there is a blue microphone illustration which indicates that a message has been played by the recipient. “It’s very reassuring to know that someone else has heard your message,” said Koum
In a conversation with AllThingsD, Jan Koum, CEO, Whatsapp said that the WhatsApp users send 11 billion messages, receive 20 billion messages and share 325 million photos per day.
In Context of India, Whatsapp is seen as a most popular instant messaging app. A report by Gartner also suggests that it poses a major threat to India’s mobile services market along-with Facebook.
The voice messaging feature is already available on Chinese internet Giant Tencent’s instant messaging app WeChat & Japanese app Line and recently Hike has also introduced Voice messaging to its features. Whereas its competences such as Line which had recently launched operations in India has 180 mn users globally and Wechat has 400 million users globally, thus making the market more competitive.
Other mobile messaging apps giving tough competition to Whatsapp include BBM, Viber, Groupme and Nimbuzz.