Twitter has acquired a New York based social TV startup Trendrr, which allows social media companies to track and analyze conversation about TV content for an undisclosed amount.
As a part of the deal, Trendrr will not be signing any new contracts but will continue to honor its existing contracts.
“We are excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe,” said Mark Ghuneim, CEO, Trendrr, through a blogpost.
Trendrr basically helps media companies to understand how people use social media while watching TV. Apart from tracking these conversations, they also have another product in the name of Curatorr (Twitter certified product) which provides curated tweets on a certain subject or from certain sources.
In a blogpost, Mark has stated that Curator will work with media companies, marketers, and display ecosystem partners to create compelling user experience – continuing to pursue their initial charter of focusing on the real-time aspects of TV and media.
According to Twitter, the acquisition will help them build great tools for the rest of the TV ecosystem. (Source)
Few of the Trendrr’s clients include MTV, Univision, CANAL, etc.
Recently, Twitter has also rolled out a new feature which allows advertisers to target Twitter ads at users who just viewed their commercials on television, based on the technology of TV analytics company Bluefin Labs which they acquired in February.
Twitter’s few other acquisitions include Luckysort, a data analytics company (May 2013), We are hunted (April 2013), Vine (October 2012), Posterous, Summify and Dansient (2011).
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