Investments, News, Social

SocioSquare raises USD 325k in angel funding

Socio-SquareMumbai based digital marketing agency SocioSquare has raised USD 325 k in angel round of funding led by a group of investors across US, United Kingdom and Turkey. The funding round was led by David Bell, professor of marketing at Wharton School.

The raised funds will be used by the company to launch social media products to make social advertising more effective and content creation easier.

The development was first reported by StartupCentral.

Launched two years back in 2011, SocioSquare is a digital marketing agency helping brands leverage the power of social media. Key services offered by it include social media optimization, SEO, Twitter advertising, website development, custom social media tools, email marketing, digital media planning and buying, etc.

It has also developed a product on top of Facebook’s Ads API, which is currently submitted to Facebook for the Preferred Marketing Developer Badge (PMD). The company plans to roll out it in the coming month and take it global by end of year

Few of its clients include The Mobile Store, Zee Cafe, Times Music, etc.

SocioSquare was founded by Gaurav Mendiratta who was previously senior team leader at Comcast. SocioSquare is a part of Philadelphia-based AKG Technologies, which was founded in 2009. Its Indian subsidiary is called AKG Media which consist of SocioSquare and NyooTV.

Recent happenings in this space include Digital media agency Gozoop acquiring Red Digital and Techsailor acquired by To The New.

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