SocialChorus, a San Francisco based advocate marketing company has recently raised an amount of $2.5 million in Series A, reports TechCrunch. The investment was led by existing investor Kohlberg Ventures, along with new investor Windforce Ventures. The company also received $5 million in series a funding in 2009, thereby taking the total funding to approx $8 million.
SocialChorus is a leading social word-of-mouth marketing solution for brands that are much popular among the people. With dozens of Fortune 500 brands in its list of customers, SocialChorus is leveraging the power of word-of-mouth with the scale and efficiency of the cloud, to deliver social ROI for its customers.
To make this model work, the company first identifies its customers social followers, search through their CRM and employee databases, and find bloggers that will identify their best advocates. Only those followers who seem to have reached to the target audience, are invited as advocates. SocialChorus helps companies in choosing right social channels and endorsements for the brands.
According to a statement by the company, 2-5% of a brand’s social audience generates most of the social engagement, endorsement and referral, and their solution powers those superfans to make it happen. The company, founded in 2008, is backed by Kohlberg Ventures and relied on by more than 200 brands like 3M, Intel, HTC and many others.
As per the reports, SocialChorus’ customer base is made up of eight Fortune 100 brands, eight of the world’s 50 most admired brands and eight of the world’s 100 most valuable brands, according to rankings from Fortune, Ad Age and Millward Brown.
The company has also hired Brad Klaus, former CEO of social marketing company Extole, as its new Chief Revenue Officer and has reportedly achieved more than 350% growth in new customers over the last year.
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