Boston based, ShopAdvisor which provides engaging advertizing tech for ipad magazines publishers has raised USD 5 million investment round led by Pittco Capital Partners, along-with Seavest Capital, Rationalwave Capital Partners, and the Boston based investors Rob Soni and Bob Davoli.
ShopAdvisor was launched in 2011 initially as an app which helps consumers remember and shop for products, but later it pivoted to a B2B model for publishers.
ShopAdvisor provides a shopping experience with an aim to deepen reader engagement and enhances advertising revenues without disrupting the creative publishing process. With ShopAdvisor, tablet readers can directly interact with ads and editorial to watch favorite products for promotions, price reductions and to remember them for later.
With this round of funding total funds raised by ShopAdvisor has reached USD 7 mn. As per the reports, the recent funding round will be used by the company to build out the customer base, which currently includes Time Inc. and Hearst titles like Cosmopolitan and the beauty magazine Allure.
According to information available, over 8 million consumers use ShopAdvisor. It was formerly known as Evoqu and was founded by Scott Cooper.
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