Sensor Tower – helping app makers get more downloads, raises USD 1 mn


With more than a million apps available for user’s entertainment in app stores like Google and Apple, the reality that majority of apps couldn’t manage to get even one download remains a bitter truth for developers. Moreover, the apps which do manage to get some traction – get out-innovated in the end as other similar apps start dominating the market.

For an instance there are over 1500 flashlight apps in the App Store today. With the top 25 holding the rank of ‘TOP 25’, what is the market position of other such 1475+ apps ? Well the discoverability practices is the key here, especially for small developers, but how, as many of them can’t afford an advertising-marketing campaign.

An effective yet affordable solution is signing up for services like ‘Sensor Tower’ which provide tools for App Store Optimization (ASO) and other additional insights for mobile developers, as improvement in search ranking could potentially increase the organic downloads for any app.

Based in San-Francisco, Sensor Tower has also recently closed a $1 million round of funding from a number of investors including Rembrandt Ventures (who led the round) Merus Capital, Bertelsmann Digital Media Investments, Pejman Nozad, Mar Hershenson, Ariel Poler and Maneesh Arora – which the company will reportedly use in the development of  an app analytics service – helping developers to know how they can improve keywords in their apps’ descriptions. It will also hire additional talent to scale up the operations.

The company works on a freemium model where one can buy paid services from $35 to $359 for a month – depending upon the number of keywords and apps a developer wants to track. With its keywords tracking service the company offers regular app store SEO alerts to get notified on any fluctuation in rankings, Keywords optimization to improve efficiency and availability of any kind of ranking reports and thus offers an effective way for developers to keep a track of their competitors.

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With mobile apps being one of the most promising market of recent years, businesses providing such services have not only gained popularity among developers – who look for their assistance to get business – but have also managed to get significant attention of investors including $650,000 raised by MobileDevHQ and Appnique’s $ 400,000.