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Samsung retains its top position while Micromax and Karbonn replaces Nokia and Sony in 2Q13: IDC

IDCAs the largest feature phone market in Asia Pacific and second largest for smartphones, India recorded a 21% growth YoY and a modest 4% growth quarter over quarter (QoQ) for total mobile phones, in 2Q13, as disclosed in the latest report by IDC.

The share of feature phones slide further to make 85% of the total market in 2Q13. The report also pointed out some major existing trends and leaders in the fast growing smartphone market in India.

Here is a brief overview:

Smartphone shipment: As per the report, vendors shipped a total of 9.3 million smartphones in 2Q13 compared to 3.5 million units in the same period of 2012 thereby making a growth of more than 50% over 1Q13.

Growth in Phablets share: The 5.0 inch-6.99 inch screen size smartphones, or phablets, grew 17 times YoY and the phablet share has steadily risen to 30% of the smartphone market in 2Q13.


Leaders in Smartphone segment: This quarter Samsung reported a market share of 26%, thereby maintaining its top position. Launch of new product range such as ‘Galaxy Star’ and the cash-back and zero percent interest Equated Monthly Installment (EMI) schemes have worked in favor of Samsung over the last quarter, specifically for products such as the Galaxy Note II.

However, its share has been steadily dropped from previous 43% mainly driven by intense competition from local vendors including Micromax, Karbonn, Lava, Intex and Celkon.

Following Samsung, Micromax and Karbonn have emerged as top players with 22% and 13% market share respectively, thereby replacing Nokia and Sony.


According to experts, the growth in the Indian smartphone market is driven by consistent performance by local vendors, rising migration of the user base from feature phones to smartphones and low-priced phone equipped with a large screen and dual SIM slots. Also, as pointed out, the share of sub-US$200 smartphones in 2Q13 accounted for two-thirds of the total smartphone market.

The year 2013 has marked a significant positive impact on the smartphones growth in India as well as globally. Currently a hub of global leaders such as Samsung, Apple, Nokia, etc, the Indian mobile ecosystem is also providing growth to the domestic players at a very fast pace.

To see the report, click here.

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