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Another reason for developers to use Amazon app store

amazonapps (1)“Customers can find great new web apps in the Amazon Appstore today, including Happy Tree Friends: Run & Bun from TreSensa, Dream Pet Link from Spil Games, and Video Game Reviews, News & Previews from IGN Entertainment.”

Well, where Amazon has given a reason to its app store users a reason to smile – the company has offered a much better justification for its app developers to have a Grin on their face.

Amazon on Wednesday has made it easy for web developers to bring their applications to mobile devices by accepting HTML 5 web apps for its app store. Developers can now submit URLs for applications and mobile sites to be distributed to customers. That is, developers would no longer need to do any additional coding or use any third party softwares to convert native apps to mobile web content.

Developers can now take advantage of Amazon’s In-App Purchasing API for JavaScript and straight away make their native apps content available to its “millions of Kindle Fire and Amazon Appstore customers in the same, convenient way” the way they are.

According to Amazon, the step to offer Web-app support was taken into implementation as developers complained that the process was challenging for them because they usually had to rewrite their apps and use third party tools to do coding. By launching support for HTML5 web apps in the Mobile App Distribution Program, Amazon has opened new possibilities like – “starting with faster discovery, access to tools for increased monetization, and the ability to reach new customers for greater exposure.”

Despite the fact that its other established competitors – Apple, Google and Blackberry have a much greater volume of apps and user-base – the recent move to offer end to end services to its customers (or developers) would indeed help Amazon to position itself with a much stronger justification. Also the app-store’s availability in nearly 200 countries is a milestone worth giving a consideration.

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